Isobar and Buick utilize Google’s Director Mix for a comprehensive campaign

Global digital agency, Isobar, recently teamed with Buick for a campaign utilizing Google’s advertising beta tool, Director Mix. The agency states that Buick is the first US automaker to utilize the tool in a comprehensive national campaign. 
The campaign is comprised of more than 30 dynamic 15-second pre-roll ads born out of core creative to capture in-market shoppers’ attention.
Isobar was responsible for developing the audience strategy, content mapping and creative conceptin