iSelect unveils new brand positioning to help Australians with everyday tasks

Australian insurance firm iSelect has unveiled a new brand campaign which states its intention to allow Australians to live life to the fullest without the burden of everyday issues.
The new positioning, which is called ‘All Over It’ and created by creative agency The Royals, wants to take everyday issues like searching for an electricity provider or for a better insurance policy off the minds of Australians, which will allow them to put more time and effort into the things they love