ISBA looks to improve marketing effectiveness with Ebiquity tie-up

ISBA has signed a long-term strategic partnership with auditing firm Ebiquity as it looks to improve industry standards around marketing effectiveness and attribution.
The two bodies will work on a number of projects, the first of which will see Ebiquity undertake an assessment of the various effectiveness models in the marketplace. The study will aim to reveal insights, educate ISBA members and raise industry standards, with the hope that can improve marketing’s accountability.
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