ISBA calls for independent regulation of content on Facebook and Google

ISBA wants Google and Facebook to agree to have their efforts to monitor content on their networks independently verified so that marketers can have greater confidence that advertising will not appear next to inappropriate content.
The “voice of UK advertisers” wants to see an independent body established to oversee content across the all major platforms. Facebook and Google account for almost two-thirds (60.8%) of the UK digital ad market, according to eMarketer.
Google and Faceboo