Is Three’s network-level adblocker the precursor to an ‘acceptable ads’ programme?

After months of speculation, the aim of Three’s network-level adblocker is clearer. The mobile operator wants to use the adblocking tech to help filter ads that it and the industry agree are acceptable. 
It’s not quite the outcome some observers predicted when Three first revealed its partnership with adblocking company Shine Technologies at the start of the year. Despite the scepticism, Three has always maintained it isn’t out to destroy mobile advertising, rather it want