Is this the end of Brand Obama?

Let’s face it – Americans know how to build successful brands. Coca-Cola, McDonald's, Apple and Amazon are all examples of brands that were born in the US and grew to world domination. We should now add another name to that list – Obama.
Obama is a brand that extends beyond the man himself. It encompasses his wife Michelle and his children Malia and Sasha. Together they reinvented and reinvigorated perceptions of the first family and to a large extent, the United States it