Is there such a thing as original content?
Every day around the world, a total of two million articles are published online. That’s the same number of bubbles fizzing in your average champagne flute.
That’s why sometimes, when you’re reading a blog, it can feel like you’ve read it before. The words may be in a different order, but you know the point it’s making before you even get halfway, and it’s not telling you anything new.
It begs the question: where’s all the original content?
In a sense, t
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