Is there really such a thing as 'Amish Uber'?

No, not exactly, but the publicity the service has received provides a valuable lesson in marketing for small businessesTimothy Hochstedler is from the village of Colon, Michigan, which has a small Amish community, and recently started a new business offering horse and buggy rides in his authentic Amish vehicle. So what to name this little venture? Amish Buggy Rides? Tim’s Horse and Wagon? Nope. How about: “Amish Uber”. Genius. Publicity followed – and lots of it.“U