Is there a future in programmatic audio advertising? Spotify certainly thinks so

Spotify has led the way in serving audio ads programmatically, creating a platform for clients to serve bespoke, dynamic ads to target audiences in order to efficiently increase relevancy and impactfulness of their brand.
Spotify has 70 million active free ad supported users who are exposed to 15” and 30” ads, according to the company. This means that an average free listener will be exposed to six ads within an average listening session of 180 minutes. Unlike with digital display ad