Is the industry too obsessed with technology? Zenith’s take on what drives brand growth

The rise of data and technology has opened new opportunities for brands to accelerate business growth. But what should brands be focusing on as they formulate their strategies going forward?
Speaking on day three of Cannes Lions, in a five-part video series in association with Publicis, Zenith’s global brand president, Vittorio Bonori says it’s essential to have a growth mindset, especially after years of focusing only on the bottom line.
“We believe there is an unprecedented o