Is technology forcing marketing off-course?

The Drum Network meets Professor Alan Tapp of Bristol Social Marketing Centre and Maxwell Painter, CEO of Unrival, to discuss whether the dizzying array of technological tools now available to marketers are actually improving anything…
 
Do you feel the quality of content and targeting is better or worse today than it was 20 years ago?
Alan Tapp (AT): In regards to targeting, I feel that segmentation used to be far more predominant in the 80s and 90s than it is today. This was back w