Is social media surplus to requirements?

With its relatively low costs and large audiences, it’s easy to see why businesses see social media as such an essential tool when engaging with consumers and gaining brand awareness. 
However, the question of whether social media is surplus to requirements is still valid, which is why we decided to conduct a survey. We wanted to find out what real businesses have to say. Are they using social media? Is it necessary to their business? We reached out to many marketers across the UK for