Is it time for a slow innovation movement?

Anyone working in a creative or innovation role will be familiar with what the Enlightenment French philosopher Diderot termed l’esprit d’escalier (staircase wit) - the perfect thought arrives, but just too late to be useful.
In Diderot’s case, this involved thinking up a particularly amusing riposte at a dinner party - just after he’d reached the bottom of the stairs. Similarly, the most innovative ideas we have around a brand challenge can come weeks, or even years afte