Is it the debut of a great short film or an ad for Qualcomm? It's both

With reality TV usurping so much of what is great about scripted television, and with ad blocking creating newer challenges for brands, the New York Times reports today that a short film, a thriller,  entitled "Lifeline" is in fact an online advertisement for the mobile technology company Qualcomm and good news for working actors.
“Lifeline” was directed by Academy Award winner Armando Bo about a man’s search for his missing girlfriend according to the Times article.