Is e-commerce the key to Hyundai’s fightback against 'Uberisation'?

For all the fearful talk of what the ‘Uberisation’ of driving means for the future of traditional car manufacturers, there will always be a swathe of the population outside of cities that will need to own a car. And Hynundai recently put a sizeable bet that those wanting to do so will buy online.
Despite others – like BMW – launching similar e-commerce propositions, Hyundai has claimed a UK first for a site that allows people to browse, customise, trade in old cars and ag