Is blockchain bullshit? Examining its current worth to digital advertising

Blockchain is the biggest buzzword of 2018. There have even been suggestions it could be the solution to the flaws in programmatic, but many are sceptical. 
While we understand blockchain can bring much needed transparency,  it won’t be effective until the majority of players in the digital advertising industry are on board. From agencies all the way through to the SSPs and publishers, supply-chain transparency is necessary at each and every transaction, otherwise it’s