Is Apple losing its crisp?

Prophet recently released its annual ranking of the world’s most relevant brands, and Apple topped the list for the second year in a row. The study surveys 15,000 U.S. consumers about more than 300 brands across 27 industries to determine which brands are the most relevant in consumers’ lives.
Congratulations to Apple, sort of. Although it stayed atop the ranking, Apple’s overall relevance score went down a few points from last year, and its performance on a few of the 16 key m