Is 'internal comms' the dirty word of the creative industry?

There’s a quiet revolution going on in secret, behind closed doors. People are sneaking around all cloak and dagger, exchanging some pretty decent amounts of cash for creative work for some of the biggest global brands.
It’s called internal communications, and the talent and creativity in this part of the comms world can more than rival its consumer counterpart.
It could be argued that it’s easy to market the latest Apple gadget for example. It’s shiny, beautifully design