Is Amazon Studios’ marketing better than Netflix’s? It depends on the goals

Both Amazon Studios and Netflix have released critically-acclaimed movies in the last few weeks.
Amazon put out The Big Sick, a slightly-fictionalized version of the real story of how Kumail Nanjiani (who plays himself) and Emily V. Gordon (played by Zoe Kazan) met and how her sudden illness defined their relationship at an early point. Netflix put out Okja, the latest movie from director Joon-ho Bong that tells the story of a young girl who needs to rescue her pet super-pig from the clutches of