Is advertising finally ready to shake off its last taboos?

The success of Maltesers' campaign showing “the lighter side” of disability demonstrates the power of breaking taboos and embracing inclusivity as marketing strategy, writes Simon Massey, global CEO of The Gild.
A woman talking about cerebral palsy joking about her love life, a woman in a wheelchair at a wedding accidentally running over the bride’s foot, a deaf woman using sign language to tell a story about her dog swallowing her hearing aid… You’d be forgiv