IPG Mediabrands names Arun Kumar as first chief data and marketing technology officer

IPG Mediabrands have named Arun Kumar as the group’s first chief data and marketing officer.
This will be in addition to his current role as global president of Cadreon, IPG’s programmatic technology arm. In this new role, Kumar will manage the global operations of Cadreon, as well as oversee Mediabrands insights and technology divisions.
The group reporting to Kumar will now be responsible for all data-driven solutions and analytics infrastructure within Mediabrands to support the I