IPG acquires Acxiom in push to elevate data practices and address onset of ‘outcome-driven marketing’

IPG today (July 2) announced it has entered into a definitive agreement with Acxiom Corporation under which IPG will acquire the Acxiom Marketing Solutions business unit in a cash transaction valued at $2.3bn, or net $2.0bn after consideration of an acquisition-related benefit of the tax step-up.
The agreement has been approved unanimously by the boards of directors of both companies.
Acxiom’s 2,100 employees; which include 1,600 data specialists have now been added to IPG’s network