IPA unveils startup toolkit as it encourages agencies to foster ‘better working relationship’ with innovators

The Institute for Practitioners in Advertising (IPA) has unveiled a 10-point pledge which agencies can sign up to and share with startups to demonstrate their commitment to “an open, fair, and jointly beneficial partnership”. 
The best practice guide was revealed today (22 March) during Advertising Week Europe and is endorsed by the advertising body. It has been compiled by a range of industry luminaries including Lawrence Weber, managing partner innovation at Karmarama, Da