IPA asks Electoral Commission to pause micro-targeted political ads amid Facebook crisis

The Institute of Practitioners in Advertising (IPA) has made an official call for the UK Electoral Commission and wider political community to pause micro-targeted political ads online, saying the practice is at times “opaque and unaccountable”.
The trade body's call for a moratorium follows weeks of scrutiny around allegations that data firm Cambridge Analytica accessed the information of 87 million Facebook users in order to influence the US elections and the EU referendum.
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