Iotec continues transparency momentum with new tool

Iotec, in partnership with adtech company Ad/Fin, had launched a new transparency tool to verify every campaign by a third party. Called iotec Sight, the new service will allow clients to run an independent assessment of media cost, performance and spend efficiency, across all the campaigns they run – giving advertisers an added level of oversight and introducing a new level of trust to the digital media supply chain.
Speaking about the tool at The Drum and The Sun Arms pub last week, Iote