Investment in data driven marketing continues to rise, survey notes

Data driven marketing is paying off and marketers are putting more dollars behind their data-driven marketing efforts according to a recent survey with 40.9 per cent of US marketing professionals surveyed saying their organizations’ revenues from data-driven marketing activities grew at least somewhat this year so far.
The majority of marketers plan on continuing to invest in data-driven marketing, the survey notes with 51.8 per cent saying they expect a boost in returns. Additionally