Interpublic Group boss: ‘If Google doesn’t act, we will pull spend’

Interpublic Group’s (IPG) chief executive Michael Roth has said that it will give Google the benefit of the doubt and give it time to fix the problem of ad misplacement and brand safety. But if it fails to act quickly then the advertising group will pull client spend.
IPG remained silent last week while its peers publicly rebuked the online behemoth after fresh reports revealed ads were still being misplaced against inappropriate content on YouTube just weeks after its pledge to do all it