11-11-2017 07:09 via thedrum.com

Internet advertising powers ahead of TV for the first time in Russia

Despite Russian president Vladimir Putin banning online anonymisers and virtual private networks (VPNs), internet advertising in Russia has overtaken TV in the third quarter for the first time according to Kommersant, quoting data produced by the Association of Communication Agencies of Russia (AKAR).
The report further said that the first nine months of this year TV ad spend amounted to R1176-117 bn (+13%) and internet spend R115-116 bn. However, in Q3 internet spend was worth R41bn and TV R36.
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