08-03-2018 01:01 via marketingweek.com

International Women’s Day: 5 campaigns that show how brands are ‘pressing for progress’

International Women’s Day (IWD) is looking to push a #pressforprogress message this year as it looks to build on strong global momentum around gender parity. With movements such as #MeToo and #TimesUp and a focus on the gender pay gap in countries including the UK where businesses will soon be forced to publish their gap,  IWD is hoping 2018 is a year when society and business can move beyond support and push for real change.
“There is a strong global momentum striving for gende
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