International round-up: Gillette’s targeting errors & Facebook’s subscription news service

Audi criticised for comparing a wife to a used car in ad for ChinaComparing women to any inanimate object in advertising is never a good idea, but sadly brands are still falling foul of this.
This week, car marque Audi landed itself in hot water after comparing a wife to a used car in an ad for its Chinese market.
The ad goes like this: A mother-in-law interrupts a wedding ceremony to inspect the bride, checking whether she’s up to standard. The older woman grabs the bride’s nose an