12-10-2017 13:59 via marketingweek.com

International round-up: Burger King trolls McDonald’s, Apple’s diversity chief speaks out

Burger King trolls McDonald’s with cinema stuntStephen King’s cult classic ‘It’ returned to our cinema screens earlier this summer, in which a killer clown wreaks havoc by murdering innocent children and generally making people leave the venue terrified of clowns.
Burger King was eager to capitalise on this cultural moment, and decided it could turn the film into its “longest ad ever”. The execution was simple – right before the end credits, it used two
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