International marketing bulletin: Lidl, Unilever, 20th Century Fox

Lidl expands into the US
Lidl is set to launch its first stores in the US this summer, with plans to open up to 100 locations across the East Coast within a year.
Lidl’s first 20 stores will be opening in North Carolina, South Carolina and Virginia. Lidl currently operates around 10,000 stores in 27 countries.
Both Lidl and Aldi have been aggressively expanding in Europe. In the United Kingdom, Aldi recently became the fifth biggest grocer, overtaking the Co-operative. Both brands offer l