Interflora ‘the Power of Flowers’ digital campaign blooms just in time for Mother’s Day

Interflora has launched a digital campaign to position the brand as the perfect gift for Mother’s Day with the proposition that while pretty, flowers, like mums, are also powerful.
The ‘The Power of Flowers’ campaign, devised by communications agency Home, aims to make the nation reflect on the many reasons to send flowers with a 30-second ad showing the reactions of people from various walks of life receiving flowery gifts.
Don McGrath, creative director at Home, said: “Like mums, flowe