Integral Ad Science partners with Google, InMobi & MoPub to give ad transparency a boost

Integral Ad Science (IAS), the technology and data company, has partnered with mobile advertising giants Google, InMobi, MoPub and others to launch a Media Rating Council-accredited open source SDK code for mobile ad viewability.
The new metric seeks to assuage industry concerns over ghost clicks and fraudulent bots by creating a universal industry-wide standard for measurement. To achieve this the code collects raw data to determine accurately whether an ad was viewed or not with other dev