Instagram’s small businesses are ‘leading the way’ in Stories usage and innovation

Stories, the offering launched in August this year, was designed to make it easier for users to share their ‘daily moments’, while its newsfeed was stripped of chronological order and loaded with a personalised algorithm. As such, Ronan said she has seen her charge using Stories to “tell the moments in between the more iconic shots in their feed”.
“Because businesses play such a rich role within our community, we’ve seen they are the profiles that have led the