Instagram releases a new variation on a Snapchat theme - the smiley face

Instagram appears to be morphing into a variation of the Snapchat  format as the company introduced today a new "set of tools to help add context and creativity to your story using stickers, holiday fun and more."
The "face" or sticker looks like a Snapchat twin separated at birth yet the Instagram post encourages users to "add context to a story with stickers after taking a photo or video."
The app provides drawing tools to customize the smiley face for weather, time or location.  It&