Instagram lets retailers test shopping features in ecommerce push

Instagram is testing new features that will enable brands to share posts that include more product information with the aim of getting more consumers to buy products they see on the image-sharing site.
The test, only available to Apple mobile phone owners in the US at the moment, includes 20 brands such as Macy’s, Abercrombie and Fitch and J.Crew. The posts will include a ‘tap to view’ icon that appears at the bottom left. If a user taps, a tag will appear shows more info