Instagram, Amazon add features to make shopping easier

Both Amazon and Instagram are flexing their muscles in the shopping sphere.
Amazon has created, “Outfit Compare,” a feature for US Prime members to give them fashion advice. When using the feature, a user sends two different outfit images and the service uses fit, color, style and trend to pick the best outfit.
According to Amazon, a team of fashion experts mark the photos with a 'style scale' and give them a ranking from 'Definitely Pick This One!' to 'We Like This Better' to '