Insights from VidCon 2017: Eight takeaways to impact your influencer marketing strategy

Here at Think Jam we have been engaging influencers on our movie campaigns for a number of years. I worked with my first influencer on a campaign five years ago and like all things digital, it's an ever-moving feast.
In order to keep our agency ahead of the curve, last week I headed to VidCon in Anaheim. The passion and creativity from the creators and marketers there was tangible and the enthusiasm from the fans was as powerful as anticipated. Fans clamoured and queued to get a glimpse of their