Inside Uber and R/GA ‘Year with Uber’ campaign

Uber and R/GA Singapore have collaborated once again to bring back ‘Year with Uber’, which turns users’ trip data in Asia Pacific into personalised animated music videos, bringing to life memorable moments in 2017.
Packed with a base of 5,000 story and song combinations, ‘Year with Uber’ allows each user to generate content that are location-specific and unique. That is why users in Thailand will see tuk-tuks, encounter tai-tais (wealthy aunties) in Singapore, the i