24-07-2017 22:36 via thedrum.com

“Inside the Moment” breaks new ground for luxury brands moving into immersive technology

Ritz-Carlton broke new ground by transporting Wall Street Journal readers into  American neighborhoods through interactive 360° VR.
The “Ritz-Carlton Rewards Credit Card” campaign signals a strong shift in the sophistication and adoption of VR campaigns given its immersive experience, feature rich portal, and prominent masthead placement. Leveraging the creative expertise at the WSJ’s Custom Studios, the “Inside the Moment” creative opens with a colorf
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