Inside Singapore Media Exchange, the new publisher co-op from Mediacorp and SPH

First announced in August 2017, the Singapore Media Exchange (SMX), a publisher co-op jointly formed by both Mediacorp and Singapore Press Holdings goes live today as both publishers look to revive their sluggish traditional advertising revenues.
SMX will follow the path of existing programmatic private marketplaces (PMP) around the world like the Pangaea Alliance, DELTA Alliance, Kiwi Premium Advertising Exchange (KPEX) and Malaysia Premium Publishers Marketplace to fight the monopolisation of