Inside Plan It Day: See how the marketing industry is creating world-changing ideas today

 
Right now hundreds of the smartest minds in marketing and 14 major brands are working together in a warehouse in London to solve some of the world's biggest problems.
That's because today is Plan It Day, the first leg of The Drum's attempt to prove marketing can change the world which will culminate in 24 hours of ambitious activity at Do It Day on 10 November.
Today began with brands including Coca-Cola, Amnesty International and Airbnb setting real-world briefs such as find a way t