Inside gambling's odd relationship with football

Football has a gambling addiction. Gambling now accounts for over 40% of the income from perimeter sales in the Football League, and almost half of the shirt sponsorships in the Premier league, deals alone accounting for close to £50m invested per season.
Moreover, the brand count across football totals to more than 50, which emanating from a single sector, is totally unprecedented. The dependency which football has developed for gambling’s money is certainly worthy of attention