Inside Ericsson's plans to get in on the adtech game

Ericsson turned heads this year at Mobile World Congress when the company, more commonly associated with telecoms network technology, lifted the lid on its plans to help telcos scale their first party data, and get in on the advertising game. The Drum sat down with an Ericsson spokesman to take a deeper dive on its proposition.   
Accurate data at scale
The project is not the Sweden-based outfit’s first foray into the mobile advertising game, with the company formerly helping tel