Inside Clear Channel's big bet on programmatic out of home

Clear Channel has made its single biggest ever investment on bringing programmatic to out of home advertising, betting its future on the process of buying outdoor media being an automated one. 
Seven years ago, in the UK around 2% of Clear Channel’s revenue came from digital screens. Today that number stands at 60% and it’s a trend that’s emulated across the world. This complete change in the very nature of its media is why the out of home giant abandoned 800 roadside