Inside Argos’ Black Friday war room

It’s 9am on Thursday 24 November and at The&Partnership’s London offices retail giant Argos has assembled a team of data analysts, copywriters, designers, social  media execs in a conference room filled with chocolate and coffee.
It’s here that they will spend the next 72 hours, trying to keep the retail giant front of shoppers’ minds during what will arguably the busiest three days in the retail calendar – Black Friday weekend. 
This is the