Inside Alex Bogusky’s ‘gut-plus’ strategy for CP+B 2.0

Crispin Porter + Bogusky is closing its LA office to consolidate its North American operations in Boulder. It’s the first move in returned founder Alex Bogusky’s master plan to redefine the agency’s offering 30 years since its inception.
CP+B founders Alex Bogusky and Chuck Porter have no shame in speaking frankly about the quiet decline of their agency. At Advertising Week New York it was Porter that stood behind a lectern and admitted his shop was not as good as it had been e