Inside Adidas' sportswear domination in India
Indian sportswear market recorded a 22% growth in 2015/2016 and by 2020, it is expected to grow at 12% CAGR, according to Euromonitor's report. It is mainly dominated by four global brands namely Adidas, Reebok, Nike and Puma.
As reported by Financial Express, Adidas India recorded the highest ever profit from a single financial year by clocking almost INR 95 crore in the financial year ending March 2017, which made it the leading brand in the sportswear market in India.
The Drum spoke wit
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