Innovation labs: an experiment gone wrong?

When AT&T wanted to show off something new in 1927, it invited reporters and dignitaries to the Bell Telephone Laboratories Auditorium at 55 Bethune Street, New York. Guests were greeted by the familiar sight of secretary of commerce Herbert Hoover giving a speech. But what made this speech remarkable was that Hoover was reciting it from Washington.
Almost 90 years after America’s first glimpse of television, The Drum is on the 19th floor of a midtown Manhattan skyscraper thinking not